Xenomorphs are set to take over Austin, TX, as FX's Alien: Earth crash-lands into SXSW from March 7-8 with a series of immersive experiences where fans can unearth new details from the series, exclusive merch and photo opportunities.
An official press release reveals more:
From the moment fans step inside, they will find interactive elements and pulse-pounding thrills that bring the series to life. Visitors will be scanned for alien parasites before receiving credentials and instructions, embarking them on an exploratory mission through the ship wreckage where they will have the chance to get up close and personal with alien specimens. But beware—not all creatures survived the crash intact, a containment breach has occurred and hidden dangers lurk within.
FX’s Alien: Earth 360 marketing campaign will continue to roll out in the coming months, including social video teasers, high impact OOH, multi-market stunts, and two more immersive experiences. The Westin Downtown Austin, which overlooks the SXSW immersive experience, will be wrapped with FX’s Alien: Earth key art for the duration of the festival.
The Alien: Earth experience takes place at 318 E 5th St. Lot, Austin, TX 78701 (between Copper Tank and The Westin), at FX's “The Wreckage” site on Friday, March 7 and Saturday, March 8 from from 2:30 – 10:00pm. The event is open to both SXSW badge holders and members of the public.
Noah Hawley's upcoming series, hitting Hulu this summer, stars Sydney Chandler as Wendy, a “hybrid, a meta-human who has the brain and consciousness of a child but the body of an adult.” Also leading the cast are Timothy Olyphant, Essie Davis and Alex Lawther.
Set two years before Ridley Scott's Alien,Alien: Earth follows:
When a mysterious space vessel crash-lands on Earth, a young woman and a ragtag group of tactical soldiers make a fateful discovery that puts them face-to-face with the planet’s greatest threat in the sci-fi horror series Alien: Earth.
As members of the crash recovery crew search for survivors among the wreckage, they encounter mysterious predatory life forms more terrifying than they could have ever imagined. With this new threat unlocked, the search crew must fight for survival, and what they choose to do with this discovery could change planet Earth as they know it.
Watch the SXSW teaser for Alien: Earth below and keep your eyes peeled for more updates on the show.
