Clowncore is undeniably a popular alternative fashion trend, but does that include Pennywise? Well, either way, fans will be able to get their hands on plenty of new merch featuring Stephen King’s demonic clown, as the rollout begins for IT: Welcome to Derry, ahead of the prequel’s premiere on HBO Max on October 26.
The WB Shop is debuting a whole line of official clothing featuring Pennywise, including a chilling hoodie and shirt combo, as well as lounge pants, a bomber jacket, and more, including bags, glassware, and special posters. Hot Topic is also offering a range of creepy clothing, including cardigan, hoodies, hair accessories, sleep pants, and workout clothing, all in black, white, and red and featuring various versions of both the Losers’ Club logo and Pennywise himself. Gym fiends can also get their hands on JUNK Brands’ new Welcome to Derry headbands, perfect for getting a sweat on…or running away from a deadly creature hellbent on destruction.
For those who prefer their creepy fits a bit more lowkey, they can pick up Bioworld’s exclusive line of socks themed after the series, or grab one of the new jewelry pieces released by Alex & Ani, a collection that combines the show’s iconography with bracelets, earrings, and a sterling-silver ring. You can also steal Pennywise’s look with Melt Cosmetics’ new Welcome to Derry-inspired collection, launching October 9, featuring a six-shade eyeshadow palette, blood-red lip stick and liner, and a clown-white gel eyeliner, all collected in two exclusive bags featuring the main man himself.
Of course, it wouldn’t be a major franchise without collectibles, either. McFarlane Toys is releasing detailed 6-inch figures of Pennywise, while Funko is releasing four new Pop! figures of various characters from the show, and NECA is bringing them to life with special action figures and plushies. (You can also add Pennywise to your Squishmallow collection, courtesy of Jazwares.)
Other assorted IT: Welcome to Derry-themed items will be released throughout the fall, including a Pennywise inflatable from Gemmy’s, Spirit Halloween’s costume collection, Homesick’s Derry Sewer Candle, Hallmark cards and ornaments, Crocs’ new Pennywise-themed shoes, and several new bags from Loungefly.
The new prequel series is also coming to life with several special experiences around the country. NECA and Party City will be hosting a Welcome to Derry pop-up at 1 Union Square West in New York City, open through November 3, featuring exclusive merch and promotions, plus a fan event on October 11 at 4:30 PM ET, featuring a sneak preview of the first ten minutes of episode one, as well as a signing with executive producers Andy and Barbara Muschietti.
Las Vegas horror fans can dive in for additional jumpscares at Escape IT, an immersive attraction featuring two multi-room escape room adventures that bring the films to life, and Los Angeles fans can purchase tickets to the Warner Bros. Studio Tour’s Behind the Horror experience, which on October 24 and 25 will feature a tour of real filming locations, original props, and costumes from both IT films, followed by screenings of the films themselves.
IT: Welcome to Derry premieres on October 26 on HBO Max. Check out some of the new merch offerings down below:
